Brand Hub · HP
An overview of the HP MFP and copier lineup including LaserJet PageWide and Color LaserJet
HP in the Spanish office market, 2026
HP sells the broadest office printer lineup of any vendor in Spain, with four engine families spanning A4 to A3, mono to colour, inkjet to laser. The brand sits ahead of every Japanese major on installed base for sub-30 ppm units and behind the Japanese majors on the floor-standing A3 enterprise tier. The 2026 catalogue covers 96 active SKUs across LaserJet, PageWide, Color LaserJet, and MFP families.
— Brand snapshot —
Founded1939
Printing divisionSince 1984
Spain HQSant Cugat
Office share ES24%
2026 SKUs96 active
Engine families4
This overview walks through the four HP engine families, the PageWide technology that sets the brand apart from the Japanese majors, the model number reading rules across LaserJet and PageWide, the strategic positioning in Spain through 2026, and a closing guide on where HP lands on a typical office shortlist.
The four engine families on the 2026 catalogue
HP organises the office printer lineup into four engine families. Each family targets a specific volume band and a specific print technology. The stack below covers each family in turn with the headline technology choice, the volume positioning, and the 2026 models a Spanish dealer will quote.
— FAMILY 01 —
LaserJet
Mono laser engine
The HP LaserJet line carries the original 1984 engine technology forward into the 2026 catalogue. Mono laser, A4 and occasional A3 chassis, the broadest lineup HP ships for any single tech family. LaserJet Pro covers SOHO and SMB; LaserJet Enterprise covers mid-market and large offices.
4001nA4 · 33 ppm
4002dnA4 · 40 ppm
M507dnA4 · 45 ppm
M610dnA4 · 52 ppm
E70145dnA4 · 45 ppm enterprise
E80060dnA3 · 60 ppm enterprise
— FAMILY 02 —
PageWide
Fixed-head inkjet
PageWide uses a stationary print head that spans the full paper width, with the paper moving past the head rather than the head moving across the paper. The architecture delivers laser-class speeds with ink-class running costs. PageWide Enterprise covers the A3 floor with a credible alternative to the Japanese laser majors on speed and on energy use.
Pro 477dwA4 · 55 ppm
P77740zA3 · 65 ppm
P77750zA3 · 75 ppm
P77760zA3 · 80 ppm
P77940dnA3 colour · 40 ppm
P77960dnA3 colour · 60 ppm
— FAMILY 03 —
Color LaserJet
CMYK laser engine
Color LaserJet is the four-toner laser line. Spanish SMBs sit on the Pro tier; corporate floors sit on the Enterprise tier. The line covers A4 across the entire volume curve, with A3 coverage limited to the top of the Enterprise range.
Pro M454dwA4 · 28 ppm
M654dnA4 · 45 ppm
E55040dwA4 · 40 ppm
E65060dnA4 · 60 ppm
E78228dnA3 · 28 ppm
E87740dnA3 · 40 ppm
— FAMILY 04 —
LaserJet and PageWide MFP
Print, scan, copy, fax
The multifunction line spans every family above with a scanner module added. The Enterprise Flow tier carries the high-end office MFP positioning, with the same chassis sold as a standalone copier in some Spanish dealer channels. Workpath apps run on every Enterprise MFP shipping since 2019.
M428fdwA4 mono · 38 ppm
M527dn MFPA4 mono · 45 ppm
M681dhA4 colour · 45 ppm
E72525dn MFPA3 mono · 25 ppm
E77825dn MFPA3 colour · 25 ppm
E87640z FlowA3 colour · 40 ppm
The PageWide story · why HP plays a different game from Canon and Kyocera
— Spotlight on PageWide —
A stationary print head replaces the laser engine
Traditional laser engines move the toner imaging assembly across the paper line by line. PageWide flips the architecture. A print head bar spans the full A4 or A3 paper width, and the paper passes under the bar at high speed. The single transit produces the full image. No moving carriage, no polygon mirror, no fuser at 200 °C.
The architecture pays off in three measurable axes that Spanish offices read on the dealer quote: throughput stays flat across simplex and duplex jobs, energy use sits roughly half the equivalent laser tier, and the cost per page on plain paper sits 20 to 35 percent below the laser benchmark at the same speed rating.
80 ppm
Top speed PageWide A3
P77760z delivers 80 ppm simplex on plain A4 paper.
−50%
Energy versus laser
No fuser heat means PageWide TEC values sit roughly half the equivalent laser line.
−30%
CPC versus laser
Plain-paper colour CPC on PageWide sits 20 to 35 percent below comparable laser.
Reading an HP model number
HP uses two parallel naming conventions that confuse new buyers. The LaserJet line uses the M-prefix for SMB and the E-prefix for Enterprise; PageWide uses the P-prefix throughout. The trailing letters and digits encode the engine generation, the paper handling, and the network options. The table below covers the four reading rules across the catalogue.
| Position | Meaning | Reading rule | Example |
| Prefix letter | Channel and tier | M = retail SMB · E = dealer Enterprise · P = PageWide | M507 · E70145 · P77750z |
| First digit | Tier | 4 = entry · 5/6 = mid · 7/8 = upper | 507 = mid-tier |
| Speed digits | Pages per minute | Last two digits before letters indicate rated ppm on A4 | 45 = 45 ppm |
| Suffix letters | Features | d = duplex · n = network · w = WiFi · z = high-end stand · f = fax · h = hard drive | dn = duplex + network |
— Hewlett-Packard heritage —
From a Palo Alto garage to the broadest office printer lineup
Hewlett-Packard was founded in 1939 in a Palo Alto garage. The printing division launched in 1984 with the original LaserJet, the device that defined office printing for the next four decades. HP Inc spun out from the parent company in 2015 and operates the consumer and commercial print business independently of Hewlett Packard Enterprise.
Where HP fits in the 2026 Spanish market
HP holds roughly 24 percent of the Spanish office printer installed base, the largest single brand share. The dominance sits squarely at the A4 desktop and walk-up MFP tier; HP gives ground to Canon, Kyocera, and Konica Minolta on the A3 enterprise floor and on the production-class workflow. The PageWide line has grown share in the A3 enterprise band for four consecutive years on the back of the energy and cost-per-page story.
— POSITION 01 —
Strongest on the A4 desktop tier
Across SOHO, SMB, and remote-worker categories, HP ships more units in Spain than every other brand combined. The retail channel (PCComponentes, Amazon, El Corte Inglés) carries the M-series LaserJet Pro line; the dealer channel carries the E-series LaserJet Enterprise line.
— POSITION 02 —
Growing fast on PageWide A3
The PageWide Enterprise line has taken share from Canon and Kyocera in the A3 corporate floor each year since 2022. Public sector tenders increasingly grade against energy use, where PageWide wins by design.
— POSITION 03 —
Weakest on production-class
HP does not field a credible alternative to Xerox PrimeLink, Canon imagePRESS, or Konica Minolta AccurioPress at the production tier. Spanish print rooms running production-class workflow do not see HP on the shortlist.
— POSITION 04 —
Sustainability story carries the public-sector pitch
HP publishes a per-device CO2 footprint and an Eco label across the catalogue. Spanish public-sector procurement increasingly requires the label; HP and Kyocera lead the pack on the documentation side.
The most-cited HP advantage on a Spanish dealer quote is the breadth of the lineup. A single supplier covers the home office printer, the workgroup MFP, and the corporate A3 floor with one toner SKU family and one driver stack. The cross-fleet manageability rarely shows up on the spec sheet but shows up on the IT helpdesk monthly.
The four reasons HP loses on a Spanish shortlist
HP also loses on four specific axes. Drum-life economics sit behind Kyocera (HP drum yields run 80K to 250K versus Kyocera 200K to 600K). Five-year managed-print CPC sits 4 to 8 percent above Kyocera on the comparable tier. Service-network density inside Spanish dealer hands sits behind Canon España and behind Konica Minolta. And production-class capability does not show up; offices that need light production add a Xerox PrimeLink or a Konica Minolta AccurioPress alongside the HP fleet rather than replacing it.
How HP positions on a typical Spanish 2026 quote
A typical HP quote a Spanish office sees in 2026 follows one of three shapes. Shape 01: standalone hardware purchase through a dealer, with toner and consumables on a separate transactional line; common in SMBs. Shape 02: HP Instant Ink subscription, with hardware bundled and per-page charges automated; common in SOHO and home offices. Shape 03: managed print service contract, with HP devices managed by a Spanish channel partner under a multi-year per-page rate; common in mid-market and large offices. Each shape carries different per-page economics; the right shape depends on the volume, the willingness to commit, and the cash flow preference.
For Spanish buyers exploring the HP story further, the HP Workpath apps guide covers the panel-side application platform that runs on every Enterprise MFP. For fleet owners reading the day-to-day service profile, the LaserJet 49 and 79 error code guide covers the codes most commonly seen on the panel. For IT teams comparing the two driver paths, the HP Smart vs Universal Print Driver guide covers the choice every IT manager hits during rollout planning.